By C.L. Fornari
Recent Articles
Retail Revival: Making gardening contagious
Opening private landscapes allows people to experience what’s possible in their own yards and gardens.
Retail Revival: Taking the team to a trade show
With advance planning, you’ll see great returns from the investment made in sending your team to a trade show.
Retail Revival: Promoting to Local Eyes
Promoting events on social media is not as easy as adding a post and waiting. The Garden Lady shares content strategies for pulling in nearby customers.
Retail Revival: Seeking Sustainability
Sustainability practices in the garden center are no longer an option. They are a customer demand that needs to be met in order to thrive.
Staying Connected: Spring Trials and More
Pre-spring events offer chances to get together, learn and share.
Garden Gizmos
Help your customers find the right tools.
Essential Staff Training: It’s the Little Things
Beyond the basics, there is a host of small items to discuss, and these can make the spring rush flow much more smoothly.
Recruiting the plant passionate
C.L. Fornari shares tips on converting local garden geeks into new employees.
AI for IGCs?
AI can be a helpful tool for content, but users need to make sure what it offers is accurate, columnist C.L. Fornari writes.
Offering customers a calm and comfortable Christmas
Move beyond the expected to offer a soothing holiday experience.
