Brooke N. Bates
Recent Articles
Fresh name, fresh look
A behind-the-scenes look at the rebranding and updating process at Stein’s Garden & Home.
Wine and design
Offering workshops, seminars and sometimes a little wine have helped boost business at Southwood Landscape & Garden Center.
Staying relevant
How Green Thumb Nursery maintains unique identities but a strong brand across five retail locations.
Evolving into a new era
How Allisonville Nursery, Garden & Home is slowly transitioning into a new name and a refreshed brand.
Why aren’t garden centers hooked on ’ponics?
Hydroponics, aquaponics and aeroponics could unlock potential sales for IGCs — so why are specialty stores dominating the market?
Mini inspiration
How creative fairy garden displays can inspire customers and drive sales.
The buzz about beekeeping
Integrate pollinator promotion into multiple product categories and events to get maximum value from beekeeping supplies and butterfly gardens.
The year-round allure of birding
How to cross-promote birding accessories and activities to attract flocks of loyal customers all year long.
5 steps to boost your garden center’s brand visibility
Garden marketing pros share best practices to help IGCs create a unique, consistent brand that attracts and retains customers.
History of growth
CEO Nola Wagner explains how Wagner Greenhouses Inc. and Wagners Garden Center keep the family tradition alive and juggle retail and wholesale businesses.