Brooke Bilyj
Recent Articles
Popping up profits
A temporary or traveling plant shop can boost your garden center business in the long run.
Radio star
Hosting a local radio show can boost your brand awareness and drive traffic to your garden center — but only if you’re willing to commit the time to share your expertise on air.
Bulb bloom
As sales trend up, take note of these four trends in 2020.
Flower power
Garden centers are bringing back floral departments, launching their own flower shops and attracting new customers.
To CBD or not to CBD?
CBD is all over today, but does it belong in your garden center? Two hemp pioneering IGCs share their tips for introducing CBD products to set your retail store apart.
Animal magnetism
Feathered and four-legged attractions add value to the IGC experience by drawing new generations of consumers.
Insta-green: How to get 20,000 Instagram followers
Mulhall’s tips to create a sizzling social media account that draws in customers
Garden delight after dark
Merchandise the magical experience of a modern moonlight garden.
The sound of the garden
IGC retailers can promote water features, wildlife habitats and wind chimes to harness the power of sound in creating a tranquil outdoor space.
Houseplant comeback
Tech-savvy Millennials are reviving the houseplant market. How will the latest indoor foliage trends affect growers and retailers in 2019 and beyond?