Anne M. Obarski
Columnist Anne M. Obarski is a retail strategist and frequent speaker regarding customer retention and relationship building. Join her new group for garden center professionals at www.merchandiseconcepts.com/gcroundtable.
Recent Articles
Marketing and Merchandising
Divorce, garden center style
Woo women customers
Women make up what percentage of your customer base? For most, that answer is above 80 percent. So, what are you doing consistently to attract, satisfy and multiply your best customers?
What's the diagnosis?
Customer service is one of the last remaining ways that you can stand out in a cluttered market place. Don’t shortchange this area.
Can you help me? I've got this spot...
Filling holes, painting a picture create loyal customers.
Doing business as usual?
Here's a heads-up for you: Your competition isn't!
The customer is keen!
Is there a trouble spot in your center? Maybe it's time for a mystery shop.
If looks could thrill
5 ways to create retail excitement in your garden center.