BRED BY HANS HANSEN/WALTERS GARDENS, INC.
Heuchera PRIMO

How long has it been on the market?
New to wholesale summer 2017, retail spring 2018.
Sun/shade requirements
Best in part shade, but does fine in all sun exposures in the North. Part shade to shade in the South.
USDA Zones
4-9
Consumer care requirements
Plant in a location with rich soils and good drainage. Since it is evergreen, leaves may look tattered in early spring — just give them a sheering and new leaves will fill in quickly.
Habit
Large, mounding habit
Grows to height/width
Foliage height: 8 to 10 inches Flower height: 18 to 22 inches Flower width: 18 to 20 inches
Key features
New color for the PRIMO series, with bright, rosy purple leaves and deep, charcoal gray veining. Dark burgundy-rose flower scapes hold rosy pink flowers.
Retail merchandising/display suggestions:
‘Wild Rose’ will do well in both the garden and in containers. Display with ‘Black Pearl’ and ‘Pretty Pistachio’ for a full color impact. Great for perennial combination containers.

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