Garden center promotions and marketing

Findings from our 2018 Garden Center State of the Industry Report show just how much retail advertising and marketing has evolved over the years.


© macrostore | iStockphoto

Data from our State of the Industry surveys reveal just how much garden center marketing has changed in the past five years. In 2013, 68% of retailers reported they were using social media platforms. That number has steadily increased over the years, and this year, 90% of IGCs are using social media outlets like Facebook, Instagram or others to connect with potential customers online, with nearly all of those who are on social media – 97% — using Facebook. More than half of respondents are on Instagram, as well, which is becoming an important space for retailers to share their stories, and products, digitally. About a quarter use Twitter, Pinterest and YouTube. In 2013, 63% of IGCs were purchasing advertising in newspapers; that number has dropped by nearly 20%. More retailers are hosting classes and events than in our past surveys, and use of direct mail, radio and TV ads, and billboard or road signs has remained steady.

November 2018
Explore the November 2018 Issue

Check out more from this issue and find your next story to read.