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Small ideas, big impact

Each year, AmericanHort invites a wealth of experts from the green industry and beyond to share their knowledge at Cultivate. After his keynote address, we caught up with author and consultant Scott Steinberg to talk about how small marketing efforts can add up to major payoffs for your brand.

www.gardencentermag.com/video/cultivate16-scott-steinberg-recap.aspx

To see the rest of our Cultivate video coverage, visit www.gardencentermag.com/videos.

What’s trending on Instagram

IGC Show in Chicago is a reliable way to get face time with horticultural professionals, meet new suppliers and share knowledge and insights with fellow independent garden center retailers. It’s also a showplace for new products ranging from growing equipment and plant varieties to décor and giftware. While attending the 2016 IGC Show, we shared images of a few of the many interesting products and displays on the show floor with our Instagram followers, including an indoor LED growing system and an unusual container for succulents.

bit.ly/2cTzP9D

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Industry talk from Twitter

BartlettTreeExperts

@BartlettTreeExp

Over-pruning the crown will severely inhibit a tree’s ability to photosynthesize #treechat

Indygardener

@Indygardener

When was the last time you sat in the grass, in the dappled shade of a tree you planted and just listened to the breeze talk to the flowers?

Johnson’s Nursery

@JohnsonsNursery

Is it too late to plant in the fall? fb.me/1qbxYa7lU

5 stories in brief

Top industry news from our website

1. Closing the deal

Agreements are finalized in a $66 billion deal, in which Bayer is acquiring Monsanto for around $128 per share. bit.ly/2crbnOA

2. Copyright dispute

A U.S. district court finds that The Perennial Farm infringed on marketing materials copyrighted by Under A Foot Plant Co. bit.ly/2cUe75D

3. Vanishing careers

Business Insider predicts that available jobs in the greenhouse and nursery industry will decline between now and 2024. bit.ly/2cKRNQB

4. New talent

HIP Labels, LLC, hires horticulture expert Maria Zampini as brand program manager. bit.ly/2cqERtU

5. Event accolades

BabyCakes blackberry and Lavalamp Sublime hydrangea receive Best in Show and People’s Choice awards, respectively, at the 2016 Farwest Show. bit.ly/2dhXOCx