!['Raven'](/remote/aHR0cHM6Ly9naWVjZG4uYmxvYi5jb3JlLndpbmRvd3MubmV0L2ZpbGV1cGxvYWRzL3B1YmxpY2F0aW9ucy8xMy9pc3N1ZXMvMTAzMjgyL2FydGljbGVzL2ltYWdlcy9yYXZlbl9jb3N0YS5qcGc.BZBZ47LgTEc.jpg?w=948&h=533&format=webp&mode=pad&anchor=middlecenter&scale=both&bgcolor=F0F1F2)
COURTESY OF COSTA FARMS
GROWN AND DISTRIBUTED BY COSTA FARMS
![](/fileuploads/publications/13/issues/103282/articles/images/Costa_Farms_ZZ_Raven_fmt.png)
How long has it been on the market?
To be released in North America in the fall of 2018; currently available in Europe
Consumer care requirements
‘Raven’ is adaptable, as it tolerates low, medium or bright light indoors. It’s drought tolerant and can survive a couple of weeks without water. That said, it’s best to add moisture when the top inch or two of the potting mix dries to the touch.
Habit
Upright
USDA Zones
Marketed as an indoor plant. Outdoors, it’s only hardy in Zones 10-11.
Grows to height/width
30 inches tall and wide
Sun/shade requirements
Low, medium or bright light indoors. If grown outdoors, it needs shade.
Key Features
Rich, purple-black growth creates visual appeal and outstanding contrast when paired with other green houseplants. Easy care requirements give it a long shelf life at retail and ensure a good experience with home gardeners.
Display Tip
Because of its adaptability, ‘Raven’ is ideal for displays that speak to beginner and entry-level indoor gardeners. It also works well in trendy and fashion-forward displays because of its unique coloration. The dark foliage color creates an eye-catching contrast against fresh green or trendy chartreuse leaves.
![March 2018](/fileuploads/publications/13/issues/103282/Cover_GC_March2018.jpg)
Explore the March 2018 Issue
Check out more from this issue and find your next story to read.
Latest from Garden Center
- McHutchison and Vaughan’s Horticulture adds three experienced sales team members
- Weekend Reading 9/6/24
- New Jersey Green Industry Council announces new leadership
- Meet the woman who created North America's first invasives network for public gardens
- Find out the 15 Retailers' Choice Awards winners from Farwest Show 2024
- Fertile Ground Webinar Series replay: Power Pages: Websites for Garden Centers 101
- Space jam
- Retail Revival: Beyond wreaths