Plant Development Services, Inc.

For many of us, the pages of magazine in the South and magazine on the West Coast have served as a trusted guide to a life worth emulating. We, and our mothers and grandmothers before us, have cooked the recipes, admired the home designs and learned from the gardening tips. And with every successful project, our audience of over 19 million readers grow to trust and even more.

When our magazine editors said they wanted to create a plant collection from their favorite plants, we jumped at the opportunity and invited Plant Development Services to assist us. We knew Plant Development Services had introduced Encore Azaleas, the best-selling reblooming azalea on the market, and we knew they were the best partner to help us bring our plant collections to you.

Now, eight years later, the collections have grown to 70-plus plants that deliver on the trust that readers place in the magazines. We’ve trialed and selected plants specifically for the southern or western climates; they bloom bigger, longer and offer foliage as stunning and healthy as their blooms. Do your customers want their gardens to look like the pages of or ? These plants deliver — and you can sell them at higher margins.

We realize, however, in today’s economy, maybe it’s not enough simply for products to be better. That’s why we put all the power of two national media brands behind our wholesale growers and you, their retail customers.

In 2016, we will — as we do every year — support our plant brands with millions of dollars of full marketing support that includes:

• 14 full page print ads in major national magazines;
• Digital web banners seen by more than 6.5 million internet users;
• Constantly refreshing social media and web content;
• New videos and fresh photography;



• and free merchandising and in-store displays.

When you stock or plants, you are backed by this investment. Marketing can be expensive and time-consuming, and we are your partner, investing to attract shoppers to your garden centers. Because everything we do doesn’t matter unless you continue to succeed and to grow.

For more information, visit www.plantdevelopment.com