ST. LOUIS--Monsanto Company and The Scotts Miracle-Gro Company announced on May 20 that the two companies have extended their nearly two-decade long partnership in the lawn and garden consumer market.
Since 1999, Scotts Miracle-Gro, through one of its subsidiaries, has served as Monsanto's exclusive agent for the marketing and distribution of Roundup non-selective herbicides in the consumer lawn and garden market within the United States and select international markets. Today’s agreement provides Scotts with an extended license to use the Roundup brand in new lawn and garden product categories and broaden their marketing rights into new geographies.
As part of the extension, Monsanto also renewed and expanded the terms of its marketing agreement with Scotts and provided preferred access to Monsanto’s R&D pipeline for lawn and garden.
Under the agreement, Scotts will pay Monsanto a one-time upfront payment of $300 million in exchange for a Roundup brand license, extended agency agreement and technology agreement.
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