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This month, at the OFA Short Course in Columbus, Ohio, the GIE Horticulture Group will honor representatives of all 50 states for their outstanding contributions to their industry and to their communities ... And, certainly, to their callings, for there’s no question that our honorees were called to be where they are. And, boy, are we glad they were. YOU SAY CYUPON, I SAY COOPON ... However you say it, there’s no question that coupons of many ilks have emerged as a valid means to attract shoppers to the garden center. This year, thanks (but no thanks) to weather woes from hither to yon to start the spring, practically everyone is trying some sort of coupon program to try to lure customers to the store in summer or to add some oomph to normal fall marketing efforts. SO ... You’ll want to read our cover story to see if you’re playing the coupon game as well as your peers —or if you should begin to play the game to help turn prospective customers into the real deal. Speaking of the real deal, how ’bout those Mavericks?! Hey, what can I say? I’m a Texan. |
![]() | The Garden Center Conference & Expo, presented by Garden Center magazine, is the leading event where garden retailers come together to learn from each other, get inspired and move the industry forward. Be sure to register by April 17 to get the lowest rates for the 2025 show in Kansas City, Missouri, Aug. 5-7.
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Explore the July 2011 Issue
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