Noteworthy numbers: Eye on the plants and prices

Improving your business and differentiating your store from big box retailers starts with knowing what customers want and what influences their shopping habits. In August 2013, Garden Center joined forces with Trone Brand Energy and surveyed 785 home gardeners from across the country to determine what, why, where and how they buy. Here are some results we didn’t publish in that initial report about which factors influence their decision to shop and purchase products at an independent retailer versus a big box store.