Instagram is a hot spot for houseplant lovers and a gold mine for the latest trends. With the right hashtags, retailers can also find plant-lover communities and reach new audiences. We surveyed more than 300 independent garden centers in the U.S. and Canada to find out the top-selling houseplants of 2021, and dug into how they’re trending on the social media platform. Each IGC reported its top three bestsellers to give an idea of what’s hot in the houseplant market.
Check out some of the houseplant hashtags that correspond with top-selling varieties to see how you can promote your stock and find more plant enthusiasts.
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