Instagram is a hot spot for houseplant lovers and a gold mine for the latest trends. With the right hashtags, retailers can also find plant-lover communities and reach new audiences. We surveyed more than 300 independent garden centers in the U.S. and Canada to find out the top-selling houseplants of 2021, and dug into how they’re trending on the social media platform. Each IGC reported its top three bestsellers to give an idea of what’s hot in the houseplant market.
Check out some of the houseplant hashtags that correspond with top-selling varieties to see how you can promote your stock and find more plant enthusiasts.
Adobe Stock © evening_tao; Andy N; coolnina; Farhad
Adobe Stock © ansyvan; Luoxi; Anna; mark_gusev
Adobe Stock © senteliaolga; eurobanks; Tae
Adobe Stock © Yulia; Maritxu22; Tanya; taira42
Explore the April 2022 Issue
Check out more from this issue and find your next story to read.
Latest from Garden Center
- This Florida garden center's busiest days are in the fall, not spring. Find out how they do it
- Terra Nova Nurseries releases new agastache variety, 'Peach Pearl'
- The Certified Shopify Online Garden Center provides local retailers with ecommerce tool
- Meet the All-America Selections AAS winners for 2025
- Endless Summer hydrangeas and Suntory Senetti glam up Grammys red carpet
- Ball Seed releases 2025 edition of 'Thrive and Flourish' for landscape and garden retail
- American Floral Endowment's Fred C. Gloeckner Foundation Research Fund accepting grant proposals
- Floral Marketing Fund and CalFlowers partner to advance floral industry
