Holiday displays made easy

Jazz up your sales floor with these low-cost merchandising ideas


The dog days of summer may be upon us, but the holiday season is right around the corner. Get your creative juices flowing with these easy display solutions.

1. Birdbath? Hardly! Think of it as a “multi-purpose display vessel.” Keep these harbingers of spring out on the sales floor and use them to display colorful Christmas goods.

2. Outdoor urns/planter boxes can pull double duty. Use them to display plants clients can choose from to create custom porch pots.

3. Show off all the “fixin’s.” Don’t hide them in the back room—get customers involved in creating a unique Christmas wreath. Russell’s Garden Center in Wayland, Mass., has all its goodies on display in a seasonal Wreath Workshop, which encourages clients to pick, choose and customize.

4. Don’t be in a rush to put clearance casual furniture into storage. Consider using it to effectively showcase holiday table-setting ideas. It’s also a good reminder that furniture makes an excellent Christmas gift.

5. This remains one of Garden Center’s favorite low-cost ideas: Get some good out of leftover fall pumpkins by dressing them up for winter. Gold or silver spray paint works wonders.
July 2011
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