Plants & Profits: American elm

Suggest American elm when customers ask for . . .

• A large shade tree for a new home
• A sturdy, “old-fashioned” tree
• A traditional street tree
• A tree offering some “history” or “heritage”

The Story
The elm—Ulmus americana in particular—is perhaps the quintessential American tree. But the devastation wrought on this species by Dutch elm disease (DED) cast a pall on what was considered an ideal shade or street tree. DED was first reported in the United States in 1928, and spread slowly from New England westward and southward over the following decades. More recently, nurseries have introduced American elm cultivars and varieties that show resistance to DED. These new selections are prompting more homeowners to plant American elms, and enjoy their graceful, vase-like habit.

Display and marketing possibilities

• Create a patriotic display highlighting the uniquely American names of cultivars on the market today.
• Create a handout discussing the history and problems associated with Dutch elm disease—and the new cultivars bringing American elms back to the forefront.
• Display photos of historic elms located in your community.
• Appeal to “conservation-minded” customers by sharing details about scientists’ efforts to preserve and further cultivate the species.