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Consider, if you will, the following scenario: Your customer awakens to an alarm clock that goes off automatically, exactly at a time that was predetermined the previous evening. Today, after her coffee, she will use keyless entry to unlock her vehicle; then, after backing from the driveway with the assistance of a rear-view camera, she will turn on an electronic navigation system that will tell her precisely when and where to turn to arrive at ... wherever. Before her day is done, “wherever” will include three retail venues, each of which was actually chosen several days prior, as she checked e-mail and discovered, thanks to personalized missives from the stores, that new shipments had arrived and that her size/style/tastes would be accounted for the second she walks in the door. AND, YOU? You’re making your way up and down the trade show aisles this month, trying to “shop” for this customer, the person who gets almost everything she wants, when she wants it—and you’re just hoping that what you pick out will please her come Christmas-time, some seven months away. And to think, you went into this business because you love plants. |
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