Consumers are more likely to purchase products described as “natural” or “eco-friendly,” according to findings presented at Garden Writers Association’s Annual Webinar (www.gardenwriters.org) held March 24. The session, sponsored by Scotts Miracle-Gro, offered an overview of results from a survey conducted by market-research company Ipsos-Reid.
Among non-users of “natural” products, satisfaction with “conventional” products (especially with regard to indoor-insect control), and cost are the top barriers for using naturals. |
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