Target practice

Way back when, I was preparing a speech for a certain sector of the industry, putting the last touch on my presentation in my hotel room literally minutes before my name was to be called as “our next speaker …”

Because I believe strongly in the power of technology, I chose not only to open my talk with a note on the subject, but to focus two entire segments on the effects of technology, particularly as they relate to the gardening industry.

As I dotted the last “i” and crossed one more “t” at my hotel desk, I became convinced that this might be the best seminar outline I had ever prepared.

And it might have been … had half of my audience not been Amish.

Yeah, my “Pong” story—recalling my official introduction to the computer world —didn’t go over nearly as well as I had hoped, and I just nixed completely the tale about my first brush with text messaging (or, my f b w/ tm, for you who are fluent in the language).

There will be a test on this
After you’ve finished taking Chad’s latest “class,” you’ll know when guerilla marketing best suits your needs—and how to take social marketing from a nice concept to which everyone is paying lip service to a practical, profitable application that keeps your store top of mind with your customers.

yyoungblood@gie.net