True story: During a garden center visit several years ago, a customer asked a staff member where wind chimes were displayed. The employee nodded toward the corner. “The chime section is over there,” she said. The customer moved that direction to find a chime section that consisted of about a dozen boxes, stacked one beside another on a table. The product: Music of the Spheres’ hand-crafted, symphonic-quality chimes. Notes/marketing tips: This company does a great job with its visual presentation, as shown here with the background scenes used to market the products through WhimsicalWinds.com, a company that sells these chimes online. But where Music of the Spheres really wins customers is in a store, particularly with items placed in the breeze (or inside near a fan). The rich sounds are exquisite. So is the response from customers. www.musicofspherescom
|
Explore the March 2011 Issue
Check out more from this issue and find your next story to read.
Latest from Garden Center
- Retail Revival: A coat of paint
- Sakata America Holding Company unveils new headquarters: Woodland Innovation Center
- MANTS 2025 registration now open
- Weekend Reading 10/4/24
- Plantpeddler and Syngenta Flowers announce new iCandy begonia series
- Hurricane Helene has devastated the horticulture industry. Here's how you can help
- Berger celebrates 25th anniversary of Texas plant
- Weekend Reading 9/27/24