 Late last year, Proven Winners and Walters Gardens announced a new strategic partnership to market perennial varieties under the Proven Winners brand name. The goal? Help retailers increase sales and improve profit margins by selling larger quantities of their best perennials.Walters Gardens in Zeeland, Mich., has long been recognized as a leader in perennial production and, more recently, perennial hybridizing. Niles Riese, vice president of sales for Walters Gardens, said working with Proven Winners meshed well with his company’s goals. “We recognized that Proven Winners is the No. 1 plant brand in the market,” he said. “This partnership will help us add value to our products.” Mark Broxon, executive director of Proven Winners, added that the partnership makes good sense for both companies. “We have long been impressed with them [Walters],” Broxon said. “Their perennials are top-quality, and they’re really committed to breeding and consistently producing a superior product.”
|
Explore the January 2011 Issue
Check out more from this issue and find your next story to read.
Latest from Garden Center
- How garden centers can leverage plants in floral design
- Hoffman Nursery announces David Hoffman as CEO, Craig Reynolds as COO
- Magic & mystique
- National Garden Bureau announces 2025 Green Thumb Award winners
- Applications now open for American Floral Endowment graduate scholarships
- Weekend Reading 1/17/25
- A nation of gardeners
- De Vroomen Garden Products celebrates 100 years with new products, global celebrations
