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 Stauffers of Kissel HillGrocery stores and mass merchants have elevated impulse merchandising to an art form. Accessible displays and fixtures coupled with “must have” merchandise almost always result in add-on sales. Garden centers can nab impulse buys, too, by creating compelling displays at the point-of-sale. Check out how these retailers are making it happen.
Stauffers of Kissel Hill in Rohrerstown, Pa., spurred summer sales with this colorful display. Knowing that school-age kids would be tagging along with mom on errands, the staff cleverly created an impulse area that screams “summertime fun.” The low wooden bench keeps items close to a child’s eye level, but out of easy reach. Likewise for the metal hanging display, which gives kids a good glimpse at garden gear, but discourages them from removing (and then misplacing) merchandise. Bucks Country Gardens
At Bucks Country Gardens in Doylestown, Pa., the cash wrap is a destination unto itself. A large wooden arbor anchors the entire checkout space, and helps draw customers to this area. Both sides of the register are flanked by high-use hard goods at reasonable price points, spurring impulse sales.
Altum’s in Zionsville, Ind., opts for a simple and versatile display at the cash wrap. Shelves can be easily repositioned to accommodate seasonal merchandise of varying shape and size. Price point is also crucial to the success of this display. All items have an MSRP of $10 or less.
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