A CrystalClear choice

Simplify! Give consumers the solutions they need in a single product line

Left photo: Vanish will immediately remove chlorine, chloramine and heavy metals that are often present in city water supplies. Right photo: Aphid X keeps insects off aquatic and terrestrial plants for seven days. Thrive is designed to keep aquatic plants vigorous and beautiful all season long.Winston is active in over 20 distinct retail market segments; however, water gardening has always been Winston’s first love since the day the company first dipped its toe in the water.

“We love the people, the atmosphere around water gardening and the pure enjoyment the hobby gives,” said Sabina Strawn, customer service manager at Winston.

Winston’s CrystalClear water treatment product line contains everything a retailer needs to solve water garden hobbyist’s problems. The CrystalClear line offers dechlorinators, EPA-registered string-algae products, sludge removers, fountain products, barley, fish food and much more.

“We don’t offer a huge line; we believe in quality over quantity,” said Jeff Spillars, vice president of sales and marketing. “Consumers don’t want or need twenty different products in the same line that do the same thing. We offer safe, simple solutions that treat a lot of water, which gives the consumer a much better value. That is something our competitors either can’t or won’t do.”

In 2008 Winston completely revamped CrystalClear’s packaging, taking the line from traditional white, sterile packaging to black bottling, vivid graphics and color coding. The change further solidified Winston’s reputation as an innovative leader in the category.

“We have been extremely successful in the water gardening market over the last 20 years because we hold true to our core values of quality, service and price, or QSP as we refer to it,” said Spillars. “We believe that if we can provide quality products at competitive prices and provide unparalleled customer service after the sale then we should never have an unsatisfied customer.”

Winston Company, Inc., is a family-owned business that has been manufacturing high-quality consumer products for over 30 years. Today Winston is a highly diversified consumer products company with revenues totaling over 60 million dollars.

>> www.winstoncompany.com

 

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