A 'container destination'

Use Proven Winners’ point-of-purchase materials to share your employees’ recommendation of the week with appreciative customers. Today’s gardener is typically a woman with five more errands on her list of things to do. She wants to beautify her home with colorful containers, she wants to watch the plants grow and change throughout the season, but she just might not have the time to go through your entire garden center to hunt down exactly what she needs to make her vision a reality.

Consider putting everything she needs to create a container combination all in one location—a Proven Winners® container destination. The plants, plant food, potting soil, along with a beautiful container in one spot help her get out the door quickly AND with a smile. She will garden…if perhaps with only a few containers this visit. But know that when she has more time she’ll be back because she will have had a successful experience at your garden center.

Put a different container combination ‘recipe’ on display each month—then surround it with all of the perfect ‘ingredients.’ Perhaps have a small bench right there so she can create the combination immediately before heading home. Advertise that combination locally…give a few away to the local library or children’s museum (complete with a small sign of course)…show them off at the Saturday farmer’s market. Offer a combination container workshop each month—with a free plant to anyone who brings a new workshop participant. New combination recipes offer gardeners the chance to jump into the gardening scene at any time of the season. Pastels for spring. Hot colors that are drought-tolerant for July. Rich, autumn-colored, cool-tolerant plants in September. You’ll find hundreds of container recipes at www.provenwinners.com, or get creative and design your own with any Proven Winners’ award-winning annuals, perennials and flowering shrubs.

Want to simplify her life even more? Give her a staff recommendation of the week—remember gardeners turn to you for advice, so share your employee’s recommendations with your customers.

Start your spring with Picasso’s Fantasy—the combination that Proven Winners will be featuring this spring in Martha Stewart Living, Better Homes and Gardens, Fine Gardening, Garden Design and Traditional Home. Count on this: When your customer stops in, she’ll be looking for the plants she needs to bring this combination to her own doorstep.

>> www.provenwinners.com