Cha-ching! (2-6)

Calloway's Nursery, with 17 locations in the Dallas/Fort Worth and Houston areas, does a stellar job marketing to children. Throughout the year little gardeners ages 5 to 10 can join the Calloway's staff for free children's events to learn more about nature and gardening.

With this program Calloway's gets a chance to plant a seed, as it were, with a new generation of potential customers, while marketing to the current one in the process.

Here are the projects the garden center has on tap for 2012 and how the garden center bills the events on the website. Mom and Dad (and the kids, for that matter) can click on a link to find out more about each event, and the promo copy is written in a way to encourage that very action:
 
February 11, 2012- 10:00 a.m. - 2:00 p.m.
Plant Some Love - Callie's Kids, 2012 Happy Valentine’s Day! ?Visit any Calloway’s or Cornelius Nursery garden center throughout the day and help your child plant a flower for Valentine’s Day! Flowers and plants make great Valentine’s... 
 
June 20, 2012- 9:30 a.m. - 10:30 a.m.
The Prince/Princess and the Pea - Callie's Kids, 2012 Grow a Plant; Grow a Mind! School’s out! Visit any Calloway’s or Cornelius Nursery garden center to take part in the first of three summer series gardening activities. Have you heard of the fairy... 
 
July 18, 2012- 9:30 a.m. - 10:30 a.m.
Tin Can Planting - Callie's Kids, 2012 Tin Can Planting School’s out! Visit any Calloway’s or Cornelius Nursery garden center to take part in the summer series of gardening activities for children and their parents. Recycling is good, and... 
 
August 15, 2012- 9:30 a.m. - 10: 30 a.m.
Beautiful Butterflies - Callie's Kids, 2012 Beautiful Butterflies It's your last chance this Summer! Visit any Calloway’s or Cornelius Nursery garden center to take part in the last of the summer series for litter gardeners and their parents.... 
 
October 6, 2012- 9:00 a.m. - close
Fall Harvest Festival - Callie's Kids, 2012 It's Fall Y'all! The great Fall Harvest Festival takes place at all Calloway’s and Cornelius Nursery garden centers on Saturday, October 6beginning at...

History shows these programs do very well at the garden center locations. That's very well in a number of ways, not the least of which is measured in "Cha-ching!"