BrazelBerries

Berries are loaded with flavor and health benefits and they can be very good for garden center profits as well. Consumers are having a love affair with berries in the produce aisle. Consumption is at an all-time high. The very shoppers driving up berry profits in the supermarket are the same ones buying plants in the garden center.

BrazelBerries® — Not your typical berry plant varieties

BrazelBerries®, a collection of ornamental berry plants, includes an array of exclusive varieties with new introductions coming in the future. Unlike traditional berry plants, which need expansive garden space, these smaller stature berry plants bring double value through exceptional beauty and delicious, fresh summer berries.

The current variety line-up includes Raspberry Shortcake™ — the first dwarf, thornless raspberry. There are also five distinctly different blueberry varieties including Peach Sorbet™, Jelly Bean™, Blueberry Glaze™, Pink Icing™ and the newest release, Perpetua™. All have unique characteristics in foliage colors, leaf shape and growth habit.

On the patio or in the ornamental landscape — Sell more to more people!

Retailers should consider the full profit potential of these perfectly-suited-to-small-outdoor-spaces berry plants. With BrazelBerries®, apartment and condo dwellers can now grow fresh berries in pots on a balcony, a patio or flanking an entrance, bringing food harvest up close. Aim displays and marketing at this new, prospective berry plant buyer.

For those with space to grow in-ground, BrazelBerries® also offer seasonal beauty with changing foliage colors and vibrant winter canes. BrazelBerries® blueberry varieties can be grown as hedges, as accents in rock gardens and planted with other landscape plants.

Premium product. Premium display location. Premium profits.

Make money with BrazelBerries®. Bring these plants, in their eye-catching vibrant green branded pots, front and center. Showcase the full variety collection together. Display with other premium shrubs.

Distinguish them from the lower-priced, generic berry plants.

Create inspiring displays with a fully grown BrazelBerries® plant or two in decorative pots to show the potential of these plants. Include informational posters. Host a cooking demonstration with fresh berries. Have a berry celebration week. Train employees to understand the special qualities and added value of BrazelBerries®.

Remember to merchandise and inspire for add-on sales with decorative pots, special soil formulations and amendments.

Garden centers can ride the wave of berry profits with a well-executed BrazelBerries® sales program. For more information on BrazelBerries® or to gain more marketing support tools, contact your BrazelBerries® grower.

For more information, visit www.brazelberries.com