Brand boycotts by party

The 2020 election might be long over, but dueling political views are still influencing the branding discourse — and customers are paying attention, according to a new study from online coupon collector Savings.com.


Published June 09, 2021
The 2020 election might be long over, but dueling political views are still influencing the branding discourse — and customers are paying attention, according to a new study from online coupon collector Savings.com. Per the report, “50% of Americans are more likely to boycott a brand due to their political position than they were just one year ago, and brand political alignment is impacting the bottom line more than ever.” Read on for more key findings.
SOURCES: https://www.savings.com/insights/politics-impact-brands-consumers, https://www.nbcnews.com/business/consumer/after-trump-doubled-down-goya-has-it-helped-boost-or-n1234743, https://www.vox.com/2018/9/24/17895704/nike-colin-kaepernick-boycott-6-billion, https://thehill.com/changing-america/enrichment/arts-culture/515665-new-poll-says-nba-ratings-have-plunged-because-of, https://morningconsult.com/2021/04/05/mlb-all-star-game-georgia-law/
ART ELEMENTS: ADOBE STOCK
June 2021
Explore the June 2021 Issue

Check out more from this issue and find your next story to read.

Latest from Garden Center

More from Garden Center

Organic Mechanics Soil launches 110 Blend biochar-enhanced potting soil

Monrovia expands Bee a Winner program with regional dates and prize giveaway

Bahco sponsors pruning contests in California and the Pacific Northwest

Proven Winners ColorChoice unveiling 2025 new varieties in live stream event

Ohio Green Industry Association announces 2025 board of directors

Arborjet acquires remaining shares of Ecologel Solutions