Pantone Color of the Year 2023: Viva Magenta

Ring in 2023 with Viva Magenta 18-750, Pantone’s latest selection for its annual Color of the Year. According to Pantone, “Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.” Here are some of the themes and motifs that inspired 2023’s bold choice, along with some inspiration for IGCs to use around the different departments of the garden center.
SOURCES: bit.ly/PantoneVivaMagenta2023; bit.ly/FlowerPicturesOrg
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January 2023
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