Welcome to Garden Center magazine's Weekend Reading, a weekly round-up of consumer garden media stories meant to help IGCs focus marketing efforts, spark inspiration and start conversations with consumers.
This week: A blind date with a plant, how city trees save lives, keeping up with gardening as you age and some gardening mistakes.
Blind date with a plant: URI Master Gardeners handing out seedlings to community growers from across the state, The University of Rhode Island
The University of Rhode Island framed its Master Gardeners program’s annual seedling donation event as a "blind date with a plant." URI Master Gardeners grow seedlings for use by community groups across the state, but is this something you could replicate with your customers?
City Trees Save Lives, WIRED
Green spaces significantly cool our ever-hotter cities, with new research suggesting more trees could cut heat-related ER visits in LA by up to two-thirds, WIRED writes. Make sure you're sharing all the health benefits of trees and other plants with your customers!
How to keep gardening as you age, Wisconsin Public Radio
Wisconsin Public Radio talked with horticulturist Mark Dwyer (a frequent contributor to Garden Center magazine and our sister publications, Nursery Management magazine and Greenhouse Management magazine) about the many ways to adjust your gardening experience as you get older. Share these tips with your customers.
Gardening Mistakes That Make Your Landscape Look Messy, According To Experts, Southern Living
Even if you’re following the lazy lawn trend for a more natural and less manicured yard approach, there are still a few gardening tips to keep in mind, according to Southern Living.
Enjoy your reading, have a great weekend and we'll see you next week!
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