Online registration open for 2016 EIGC and IGC Show Chicago

METRO PHILADELPHIA & CHICAGO - Registration is now open for EIGC - The Eastern Show for IGCs and IGC Show Chicago. Registration is available at the event websites, www.EIGCshow.com and www.IGCshow.com, which detail everything planned for the summer industry gatherings. At both events, the trade show, three keynotes and Tuesday evening’s party and concert are all free. For a limited time, ‘All-Access Pass’ packages, providing entry privileges to the interactive retail education conference and other key benefits, are available at a discounted rate.

EIGC - The Eastern Show for IGCs will be held August 2-4 at the Valley Forge Casino Resort just outside Philadelphia. EIGC Show attendees will have access to three free keynotes each morning before the trade show opens, as well as a free disco-retro party and concert from Gloria Gaynor, known for her hit “I Will Survive.” (Party and concert brought to you by Bonide Products and Garden Centers of America.) Complimentary shuttle buses will be available to transport EIGC Show guests from the Philadelphia International Airport (PHL) to the Valley Forge Casino Resort and to surrounding hotels.

IGC Show Chicago celebrates its 10th Anniversary serving the industry, August 16-18 at Navy Pier, with a special 10-Year Birthday Bash Tuesday evening - free to all - with a special up-close-and-personal live concert from rock legends REO Speedwagon. (Party and concert brought to you by Bonide Products and Garden Centers of America.) IGC Show Chicago attendees will also enjoy three free keynotes each morning - including Mike Ditka, Pro Football Hall of Fame player & Super Bowl-winning coach - before the trade show opens.

IGC Show Chicago will once again be hosted at historic Navy Pier in Chicago.

New to both the EIGC - The Eastern Show for IGCs and IGC Show Chicago, attendees will have the opportunity to get a taste of the IGC Retailer Conference during Tuesday morning’s sessions - free and open to all. Judy Sharpton and Steve Bailey will get the conversation started in a new interactive conference format. Attendees are encouraged to bring their toughest challenges for  solutions they can take back to their store, and jump in with their ideas that could help the IGC retailer sitting next to them. They’ll also enjoy free coffee and donuts. Preregistration is not required to attend Tuesday’s free sessions.

Those registering for the full retail education program at the IGC Retailer Conference will take back ideas for their store from five all-new tracks exploring the latest in selling to Millennials, visual merchandising, store spruce-ups, garden center finances and floral. Matt Britton, an expert on selling to Millennials, will headline the conference this summer. Britton, whose global digital marketing agency, MRY, specializes in younger generations, has consulted more than half the Fortune 500 on Millennial marketing strategies, including Procter & Gamble, Visa, CocaCola, Nike and Microsoft. Britton’s track, titled after his best-selling book, opens with the session, "Who Are These Creatures We Call 'Millennials' & What Do They Want from Us?" Britton will detail what Millennials look for in their shopping experiences and how garden centers can deliver that to win their business long-term.

Through March 17-23, attendees can take advantage of a St. Patrick's Day special to register for the retailer conference for $130 - a 70% discount off regular rates - by entering promo code STPATTY.

For full details about all the free keynotes, the free concerts and the retail conference at EIGC - The Eastern Show for IGCs and IGC Show Chicago, and to register, visit www.EIGCshow.com and www.IGCshow.com.

More from Garden Center magazine on IGC Show Chicago:

- Mike Ditka announced as IGC Show Chicago keynote speaker

- Learning better business from 'the Profit'

- 'Our future is in the stories we tell'

- Taking a leaf from another book